Associate Art Director @ Victoria’s Secret & Co.
Led and designed on-brand creative based on campaign narratives and marketing requests for PINK.
Design Process:
Marketing briefed the creative in weekly meetings, partnered on strategy and layout.
Sourced imagery based on marketing requests and copy while following in-season/pre-season style guide.
Collaborated with copywriters based on strategy.
Designed conversion-focused work, updating when business changes or leadership feedback was given.
Victoria’s Secret & Co. | Email Design - Senior Designer
Maintained a strong focus on the email channel, designing over 20+ eye-catching promotional and high-level editorial assets weekly. Led the email channel to be one of the top-performing marketing drivers.
