Victoria’s Secret & Co. | App Design – Associate Art Director
Created modules for the PINK app while developing new UX/UI strategies to engage customers uniquely from other channels. Collaborated closely with ops and marketing partners on briefs. Different strategies included setting up an app-exclusive scavenger hunt and designing promotions to stand out from other channels.
Victoria’s Secret & Co. | Paid Media Design - Senior Designer
Designed conversion-focused ads for PINK paid media channels on Instagram, Facebook, and digital display banners. Collaborated with marketing on A/B analytical tests to optimize creatives for the best-performing results and impactful engagement.
